Visually document the United Colors of Benetton campaigns from 1980's to 2000's.
What changes and what stays the same about the Benetton brand?
Benetton's aims and values for their company is to promote social commitment as well as ethical behaviour and a concern for the environment.
throughout all their publishes, Benetton have always made it their duty to always include their logo on every image they create, in order to advertise their company. Their logo stays consistent with a clear and simple design. I do not think that much change except for the use of different races to create the effective conceptual image.
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