Research three contemporary brands that you as a designer admire and desire.
KFC
Philosophy
Kfc’s
aim is to satisfy their customers in every possible way they can. They consider
their customers, their philosophy.
Mission
Their
mission is to see fast foods in a user friendly environment that is fast moving
and that is appealing to health minded and pride conscious customers.
Identity and Image
They
make use of Flat colours.
How I would change the logo
Volkswagen
Philosophy
Their
philosophy is to treat their customer’s well by making them come first. They
want to build a relationship with their customers. Their
company growth is of great importance to them in order to produce and be more
successful.
Mission
Their
mission is to offer attractive, safe and environmentally sound
vehicles which can be compared in an increasingly tough market
and set world standards in their respective class.
vehicles which can be compared in an increasingly tough market
and set world standards in their respective class.
Identity and Image
Their design is clear and Memorable.
How I would change it
Their brand is already
simple enough. I would try to play with colour in order to bring out the
letters “W” and ”V” out more.
Ebay
http://assets.fontsinuse.com/static/use-media-items/7/6988/full-1500x800/50564279/logo.png
It has proven its ability to
not only become the largest online site to monitor safe trading between buyers
and sellers all over the world but also has been able to develop a
user-friendly site that merely anyone can use.
Mission
To position itself as not
only a site to buy and sell goods, but to shop, collect and potentially even
open a small or large scale online trading business for individuals where
anyone can practically sell anything.
Identity and image
- Simple
and memorable
- Playful
use of colour
- Striking
and visually appealing
How I would change it
I would maybe incorporate the idea of worldwide trading
company in the
logo as well. Make use of only one or two colours in the type.
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